CBBM Lecture "Influence of food claims on valuation, perception and consumption"

by Prof. Dr. Bernd Weber,

Director of Center of Economics and Neuroscience,

University of Bonn

will take place on December 15, 2015 from 17:15 to 18:15 hours in lecture hall H1, Turmgebäude.

Host: by Prof. So Young Park
Institute of Psychology
University of Lübeck


The obesity epidemic is a major cause of health costs in most industrialized nations. Constant availability of palatable foods leads to overconsumption and increased energy intake. Labels on food packages can guide consumer choices and influence their consumption patterns. To optimally design policy interventions based on nutritional labels a better understanding of their effect is important to prevent paradoxical effects. Within this talk I will present several studies investigating the effect of different nutritional labels on the valuation, perception and consumption of food items using behavioral and fMRI methods.


since 2010Heisenberg-professorship at the University of Bonn (Grant by the DFG)
since 2009Board of Directors, Center for Economics and Neuroscience (CENs), University of Bonn
2008"Habilitation" in experimental neurology
2007Founding member of the Neuroeconomics Lab at the University of Bonn
since 2005Provisional Head of the Department of NeuroCognition-Imaging at the Life&Brain Center Bonn
since 2004Postdoctoral Fellow at the Department of Epileptology, University Hospital Bonn
2004Dr. med., University of Bonn, Faculty of Medicine, Department of Pharmacology and Toxicology
2003M.D., University of Bonn